# 2026-03-06 — Daily Notes

## Spring Fresh Campaign (No More Chores)

### Context
- Spring cleaning season, Mike wants to push a campaign out ASAP
- Group chat: "Growth" on Telegram, marketing-focused workspace
- Decision: work the campaign hands-on first, document everything, THEN build the CMO agent from real playbooks

### Campaign Details
- **Name:** Spring Fresh
- **Primary offer:** FREE deep clean when you sign up for recurring service (3-visit minimum commitment)
- **Secondary offer:** 10% off a one-time deep clean, promo code: SPRINGFRESH
- **Deadline:** Book by March 21st
- **CTA:** Book at nomorechores.com or call/text 647-490-2523

### Target Segments
- Returner pool (800+ past one-time customers) — lead with primary offer
- New leads / cold list — lead with primary offer
- Existing recurring customers — referral angle only (no discount, they get $50 referral credit)

### Channels Planned
1. Email blast (GHL) — Mike building in GHL email builder now
2. SMS blast (Twilio/Leah) — Harvey prepping
3. Facebook + Instagram post
4. Google Business Profile post
5. Instagram/Facebook Story
6. Website banner on nomorechores.com
7. Referral email to existing recurring customers
- Skipped: Nextdoor (Mike's call)

### Key Business Context
- Free deep clean for recurring sign-up is a proven converter (worked well Dec 2024)
- Price is #1 objection for leads
- Avg one-time/deep clean: $348
- Customer LTV: $2,880
- 800+ past one-timers in returner pool, 30% already return with zero marketing
- Existing GHL campaigns from prior spring referral challenge found (4 campaigns)

### CMO Agent Discussion
- Mike wants to build a CMO agent eventually
- Harvey recommended: do campaigns hands-on first, document workflows, then build the agent with real playbooks
- Mike agreed with this approach
- This campaign is the first documented playbook for the future CMO

### Draft Copy
- Full copy for all channels saved to: /Users/harvey/.openclaw/workspace/spring-fresh-campaign.md
- Brand voice guide followed (conversational, no jargon, no em dashes)

### GHL API Findings
- Can list campaigns via API (found 8 existing campaigns)
- Cannot read individual campaign content (IAM restriction)
- Cannot build email templates via API (must use GHL web UI)
- CAN send individual emails/SMS via conversations endpoint
- CAN tag/segment contacts via API