## Reactivation Campaign (Apr 7 session)

**Status:** Email drafted, not yet sent. Waiting on GHL setup.

**The list:** 127 churned recurring customers (2024-2025), pulled from Airtable NMC-DB. Sorted by total spent. Top churned customers are huge ($49K, $37K, $36K spent). Notably almost all churned Oct/Nov 2024 — cause unknown.

**Script saved:** /Users/harvey/.openclaw/workspace/scripts/churned-customers.py

**What we decided:**
- Personal-style plain text email, FROM mike@nomorechores.com, signed by Mike
- No graphics, no bold red headlines, no Grace signature
- Offer: first cleaning free when they restart recurring
- Start with top 20-30 highest-value churned customers, see response rate before blasting all 127
- Mike confirmed: personal tone > promo blast

**Approved email copy:**
Subject: Been a while

Hi [First Name],

I was looking through our customer list and noticed it's been a while since we've cleaned for you. Wanted to reach out personally.

If you're open to giving us another try, I'd love to earn your business back. Your first cleaning is on us when you restart your recurring service.

Just reply to this email or call/text 647-490-2523 and we'll get you set up.

Hope you're doing well.

Mike
No More Chores

**Next step:** Set up in GHL as plain-text email from mike@nomorechores.com, send first batch of ~25 highest-value churned customers.

**Note:** Mike moved to Claude Code to continue this work (token cost concern in Discord).
## Reactivation Campaign (Apr 7 session)

**Status:** Email drafted, not yet sent. Waiting on GHL setup.

**The list:** 127 churned recurring customers (2024-2025), pulled from Airtable NMC-DB. Sorted by total spent. Top churned customers are huge ($49K, $37K, $36K spent). Notably almost all churned Oct/Nov 2024 — cause unknown.

**Script saved:** /Users/harvey/.openclaw/workspace/scripts/churned-customers.py

**What we decided:**
- Personal-style plain text email, FROM mike@nomorechores.com, signed by Mike
- No graphics, no bold red headlines, no Grace signature
- Offer: first cleaning free when they restart recurring
- Start with top 20-30 highest-value churned customers, see response rate before blasting all 127
- Mike confirmed: personal tone > promo blast

**Approved email copy:**
Subject: Been a while

Hi [First Name],

I was looking through our customer list and noticed it's been a while since we've cleaned for you. Wanted to reach out personally.

If you're open to giving us another try, I'd love to earn your business back. Your first cleaning is on us when you restart your recurring service.

Just reply to this email or call/text 647-490-2523 and we'll get you set up.

Hope you're doing well.

Mike
No More Chores

**Next step:** Set up in GHL as plain-text email from mike@nomorechores.com, send first batch of ~25 highest-value churned customers.

**Note:** Mike moved to Claude Code to continue this work (token cost concern in Discord).

---

## Codex Default + Discord /model issue (Apr 7 afternoon)

**TOOLS.md updated:** Added rule at top — always use `openai-codex/gpt-5.4` (alias: `codex`) for ALL coding tasks. Uses Mike's ChatGPT Plus subscription, no API billing.

**Discord /model issue:** Mike tried `/model codex` in the Leah project channel (ID: 1488863499529617521) and got "You are not authorized to use this command." Channel is in the allowlist. Investigated — root cause unclear (groupPolicy + pairing check interaction). Attempted fix; gateway restarted. Unresolved at end of session.

**Spring Fresh campaign:** Mike confirmed completed (Apr 7). Trello cards moved to Done.

## Reactivation Campaign — Continued (Apr 7, ~2:20pm)

**Switching to fresh thread in #general (1481326535800520705)**

### Top 25 Churned Recurring (by total spent, since 2024)
1. Felicity Schmidt — $49,816 — last: 2024-11-01 — Weekly — tags: do not assign sherri, don't assign Vadim
2. Jennifer Nordhagen — $37,365 — last: 2024-11-06 — Biweekly — tags: Google Review
3. Edson Tirelli — $36,729 — last: 2024-11-07 — Biweekly
4. Sachi Kittur — $32,548 — last: 2024-11-18 — Biweekly — tags: do not assign vadim, don't assign Livia, same-day cancel
5. Mazen Al Masri — $32,493 — last: 2024-11-19 — Weekly — tags: first same-day cancel
6. Jaime McGrath — $30,700 — last: 2024-11-04 — Weekly — tags: first same-day cancel, prefers female cleaners only
7. Ashlee Goodfellow — $30,408 — last: 2024-11-05 — Biweekly — tags: don't assign Emily, first same-day cancel
8. Beverley Mcghee — $29,170 — last: 2024-10-30 — Weekly — tags: first same-day cancel, prefers min 2 cleaners
9. Paul Makar — $28,729 — last: 2024-10-31 — Biweekly — tags: first same-day cancel
10. Renata Mantoan — $28,676 — last: 2024-11-05 — Weekly — tags: first same-day cancel
11. Taylor Walsh — $28,406 — last: 2024-11-05 — Biweekly
12. Darrin Hicks — $28,295 — last: 2024-10-30 — Weekly — since 2018, 206 bkgs — tags: do not assign helen/sherri, email or text only
13. David Artemiw — $27,875 — last: 2024-11-07 — Biweekly — since 2018 — tags: don't assign Vadim
14. Janet Cesana — $25,718 — last: 2024-11-25 — Biweekly
15. Derek Pyne — $25,486 — last: 2024-11-07 — Biweekly
16. Kimberley Peter — $25,297 — last: 2024-11-01 — Biweekly — tags: frequent skipper
17. Joshua Lines — $24,158 — last: 2024-11-09 — Monthly
18. Jane Farnan — $23,846 — last: 2024-11-06 — Monthly
19. Sandy Mckenna — $23,652 — last: 2024-11-01 — Biweekly
20. Meghan Spray — $21,841 — last: 2024-11-02 — Biweekly
21. Ross Petersmeyer — $20,976 — last: 2024-11-20 — Biweekly
22. Katie Coombs — $20,590 — last: 2024-11-04 — Biweekly — tags: Google Review
23. William Pearson — $20,294 — last: 2024-11-06 — Monthly — since 2018 — tags: Google Review
24. Kat Biondi — $20,122 — last: 2024-11-07 — Biweekly
25. Jesse Long Waslowski — $19,681 — last: 2024-11-04 — Biweekly — tags: DO NOT FOLLOW UP

**KEY INSIGHT:** 21/25 churned in Oct/Nov 2024 — cluster churn, cause unknown. Possible: price increase, contractor issue (Sherri/Vadim come up in tags), quality event.
**SKIP:** Jesse Long Waslowski (#25) — "do not follow up" tag.
**Long-tenure loyalists:** Darrin Hicks (since 2018, 206 bkgs), David Artemiw (2018), William Pearson (2018) — very reactivatable.

### Email Sequence Plan
- Email 1: "Been a while" personal note, offer first clean free, FROM mike@nomorechores.com, plain text, subject = first name only
- Email 2 (+5 days): Seasonal/social proof angle
- Email 3 (+10 days): Breakup / last reach out
- Emails 2+3 not yet written — continue in new thread

### Open Question for Mike
Does he remember what happened Oct/Nov 2024 that caused the cluster churn? Answer changes the email tone significantly.
## Reactivation Campaign (Apr 7 session)

**Status:** Email drafted, not yet sent. Waiting on GHL setup.

**The list:** 127 churned recurring customers (2024-2025), pulled from Airtable NMC-DB. Sorted by total spent. Top churned customers are huge ($49K, $37K, $36K spent). Notably almost all churned Oct/Nov 2024 — cause unknown.

**Script saved:** /Users/harvey/.openclaw/workspace/scripts/churned-customers.py

**What we decided:**
- Personal-style plain text email, FROM mike@nomorechores.com, signed by Mike
- No graphics, no bold red headlines, no Grace signature
- Offer: first cleaning free when they restart recurring
- Start with top 20-30 highest-value churned customers, see response rate before blasting all 127
- Mike confirmed: personal tone > promo blast

**Approved email copy:**
Subject: Been a while

Hi [First Name],

I was looking through our customer list and noticed it's been a while since we've cleaned for you. Wanted to reach out personally.

If you're open to giving us another try, I'd love to earn your business back. Your first cleaning is on us when you restart your recurring service.

Just reply to this email or call/text 647-490-2523 and we'll get you set up.

Hope you're doing well.

Mike
No More Chores

**Next step:** Set up in GHL as plain-text email from mike@nomorechores.com, send first batch of ~25 highest-value churned customers.

**Note:** Mike moved to Claude Code to continue this work (token cost concern in Discord).
## Reactivation Campaign (Apr 7 session)

**Status:** Email drafted, not yet sent. Waiting on GHL setup.

**The list:** 127 churned recurring customers (2024-2025), pulled from Airtable NMC-DB. Sorted by total spent. Top churned customers are huge ($49K, $37K, $36K spent). Notably almost all churned Oct/Nov 2024 — cause unknown.

**Script saved:** /Users/harvey/.openclaw/workspace/scripts/churned-customers.py

**What we decided:**
- Personal-style plain text email, FROM mike@nomorechores.com, signed by Mike
- No graphics, no bold red headlines, no Grace signature
- Offer: first cleaning free when they restart recurring
- Start with top 20-30 highest-value churned customers, see response rate before blasting all 127
- Mike confirmed: personal tone > promo blast

**Approved email copy:**
Subject: Been a while

Hi [First Name],

I was looking through our customer list and noticed it's been a while since we've cleaned for you. Wanted to reach out personally.

If you're open to giving us another try, I'd love to earn your business back. Your first cleaning is on us when you restart your recurring service.

Just reply to this email or call/text 647-490-2523 and we'll get you set up.

Hope you're doing well.

Mike
No More Chores

**Next step:** Set up in GHL as plain-text email from mike@nomorechores.com, send first batch of ~25 highest-value churned customers.

**Note:** Mike moved to Claude Code to continue this work (token cost concern in Discord).

---

## Codex Default + Discord /model issue (Apr 7 afternoon)

**TOOLS.md updated:** Added rule at top — always use `openai-codex/gpt-5.4` (alias: `codex`) for ALL coding tasks. Uses Mike's ChatGPT Plus subscription, no API billing.

**Discord /model issue:** Mike tried `/model codex` in the Leah project channel (ID: 1488863499529617521) and got "You are not authorized to use this command." Channel is in the allowlist. Investigated — root cause unclear (groupPolicy + pairing check interaction). Attempted fix; gateway restarted. Unresolved at end of session.

**Spring Fresh campaign:** Mike confirmed completed (Apr 7). Trello cards moved to Done.

## Reactivation Campaign — Continued (Apr 7, ~2:20pm)

**Switching to fresh thread in #general (1481326535800520705)**

### Top 25 Churned Recurring (by total spent, since 2024)
1. Felicity Schmidt — $49,816 — last: 2024-11-01 — Weekly — tags: do not assign sherri, don't assign Vadim
2. Jennifer Nordhagen — $37,365 — last: 2024-11-06 — Biweekly — tags: Google Review
3. Edson Tirelli — $36,729 — last: 2024-11-07 — Biweekly
4. Sachi Kittur — $32,548 — last: 2024-11-18 — Biweekly — tags: do not assign vadim, don't assign Livia, same-day cancel
5. Mazen Al Masri — $32,493 — last: 2024-11-19 — Weekly — tags: first same-day cancel
6. Jaime McGrath — $30,700 — last: 2024-11-04 — Weekly — tags: first same-day cancel, prefers female cleaners only
7. Ashlee Goodfellow — $30,408 — last: 2024-11-05 — Biweekly — tags: don't assign Emily, first same-day cancel
8. Beverley Mcghee — $29,170 — last: 2024-10-30 — Weekly — tags: first same-day cancel, prefers min 2 cleaners
9. Paul Makar — $28,729 — last: 2024-10-31 — Biweekly — tags: first same-day cancel
10. Renata Mantoan — $28,676 — last: 2024-11-05 — Weekly — tags: first same-day cancel
11. Taylor Walsh — $28,406 — last: 2024-11-05 — Biweekly
12. Darrin Hicks — $28,295 — last: 2024-10-30 — Weekly — since 2018, 206 bkgs — tags: do not assign helen/sherri, email or text only
13. David Artemiw — $27,875 — last: 2024-11-07 — Biweekly — since 2018 — tags: don't assign Vadim
14. Janet Cesana — $25,718 — last: 2024-11-25 — Biweekly
15. Derek Pyne — $25,486 — last: 2024-11-07 — Biweekly
16. Kimberley Peter — $25,297 — last: 2024-11-01 — Biweekly — tags: frequent skipper
17. Joshua Lines — $24,158 — last: 2024-11-09 — Monthly
18. Jane Farnan — $23,846 — last: 2024-11-06 — Monthly
19. Sandy Mckenna — $23,652 — last: 2024-11-01 — Biweekly
20. Meghan Spray — $21,841 — last: 2024-11-02 — Biweekly
21. Ross Petersmeyer — $20,976 — last: 2024-11-20 — Biweekly
22. Katie Coombs — $20,590 — last: 2024-11-04 — Biweekly — tags: Google Review
23. William Pearson — $20,294 — last: 2024-11-06 — Monthly — since 2018 — tags: Google Review
24. Kat Biondi — $20,122 — last: 2024-11-07 — Biweekly
25. Jesse Long Waslowski — $19,681 — last: 2024-11-04 — Biweekly — tags: DO NOT FOLLOW UP

**KEY INSIGHT:** 21/25 churned in Oct/Nov 2024 — cluster churn, cause unknown. Possible: price increase, contractor issue (Sherri/Vadim come up in tags), quality event.
**SKIP:** Jesse Long Waslowski (#25) — "do not follow up" tag.
**Long-tenure loyalists:** Darrin Hicks (since 2018, 206 bkgs), David Artemiw (2018), William Pearson (2018) — very reactivatable.

### Email Sequence Plan
- Email 1: "Been a while" personal note, offer first clean free, FROM mike@nomorechores.com, plain text, subject = first name only
- Email 2 (+5 days): Seasonal/social proof angle
- Email 3 (+10 days): Breakup / last reach out
- Emails 2+3 not yet written — continue in new thread

### Open Question for Mike
Does he remember what happened Oct/Nov 2024 that caused the cluster churn? Answer changes the email tone significantly.

---

## Reactivation Campaign — Data Clarification (Apr 7, ~4:15-4:27pm)

### Key Finding: Most "Top 25" Are Still Active Customers
Mike pointed out that the Airtable "active" flag is inaccurate. Checked upcoming bookings directly in the Bookings table.

**Result: 11 of the top 12 highest-value "churned" customers are still active — they have upcoming bookings confirmed.** They were NOT in the Recurring Lost CSV because they never formally cancelled. They just went quiet in Oct/Nov 2024 but are still being serviced.

**Still active (confirmed via upcoming bookings — DO NOT send reactivation email):**
- Jennifer Nordhagen, Edson Tirelli, Ashlee Goodfellow, Paul Makar, Beverley Mcghee, Darrin Hicks, Taylor Walsh, Renata Mantoan, Mazen Al Masri, David Artemiw, Derek Pyne

**Janet Cesana — genuinely churned.** No upcoming bookings. Formal "no longer wants service" cancel in July 2025. Add to campaign list.

### Recurring Lost CSV — The Real List
Mike exported the "Recurring Lost" view from Launch27 directly (294 rows). This is the accurate churned recurring list — all rows have Cancellation Type = "This Booking and all Future Bookings."

**Categorization of 294 cancellations:**
- ~116 soft (financial, travel, renos, temp pause) — best targets
- ~58 hard (competitor, dissatisfied, bad service) — lower priority
- ~26 exclude (spam, moved abroad, admin errors)
- ~94 ambiguous

### Critical Lesson
**Do NOT use Airtable "active" flag for customer status.** It's unreliable. To verify if a customer is active, query the Bookings table for upcoming bookings with status = confirmed/pending. The Recurring Lost CSV from Launch27 is the authoritative source for churned recurring customers.

### Next Steps (still pending)
- Pull final send list from Recurring Lost CSV (top 25 by LTV, skipping hard cancels)
- Pull emails from Airtable for those 25
- Set up GHL campaign — plain text email, FROM mike@nomorechores.com
- GHL setup not done yet