# Discord #strategy Channel Context
Channel: Discord guild #strategy (channel id: 1481326523855405098)
Server: ZHQ (1478419889243820042)
Last updated: 2026-04-25 15:00

## Channel Purpose
Big picture thinking, business strategy, and long-term planning for NMC / Ziarko Holdings.

## Model Override
Channel configured for Opus (anthropic/claude-opus-4-6). Always run /model opus as first action.

## Active Work

### NMC Strategy Plan v1.2
- Full-day data collection session (Mar 23) + feedback/revision session (Mar 24)
- v1.2 live at: www/nmc-strategy-2026.html (interactive with notes system)
- v1.0 archived at: www/nmc-strategy-v1.0.html
- All tracked in Git with detailed commit messages
- Mike reviewing v1.2, will provide feedback for v1.3
- Current refinement focus (Apr 8): pressure-test strategy, decide 2026 focus, define Q2 outcome-based rocks, address WHO/marketing execution gap, and determine whether funding is a now-priority or trigger-based priority

### Key Strategic Framework
- "Think 10x, Execute 2x, Build 10x"
- 10-year North Star: Ziarko Holdings, NMC runs without Mike, $1.5M personal income
- 3-year vision: ~$25K/mo personal income, 300 recurring customers, more confidence and freedom
- 2026 target locked: NMC at $83K/mo by Dec 31, 2026, with Mike out of day-to-day weeds
- NMC recovery ($630K → $1M) = Phase 1
- Holding company vision = long-term ($5-10M portfolio)
- Premium repositioning for new customers
- EIR model for getting Mike out of day-to-day
- Website overhaul and Leah autonomy are core priorities
- Q2 should be outcome-focused, not just task-focused
- Marketing execution is a major gap
- Mike is not sold on over-indexing on expanding Abigael into ops manager
- Cash is tight, so full-time hiring is questionable right now

### Still Owed
1. Operating Dashboard (one-page business overview)
2. Competitive deep-dive research (HellaMaid, UrbanMop, MyClean, Jiffy, Maid Sailors)
3. Franchise pilot research (Regina, SK)
4. Strategy v1.3 after Mike's feedback on v1.2

## Data Sources Connected During This Channel's Sessions
- Google Business Profile API (8 locations)
- Google Analytics API (GA4 property 333140490)
- Google Search Console API (sc-domain:nomorechores.com)
- Airtable NMC-DB (leads, bookings, customers)
- QuickBooks (P&L, invoices)
- Launch27 CSV exports (bookings, customers, cancellations) in workspace/data/

## Context Notes
- Mike = zeeks7550 on Discord (ID: 804013849593905202)
- Mike gets frustrated when Harvey promises delivery and goes silent -- NEVER do this
- This channel should feel like a working session with a consultant, not a chatbot
- Mike prefers block responses over one-at-a-time answers
- Mike tends to surface new data sources mid-conversation (ADHD pattern) -- acknowledge but stay focused
- Current discussion thread: funding should be treated as a strategic option, not the strategy itself
- Best current framing: funding only makes sense if it speeds revenue, speeds proof of the growth engine, or reduces Mike's operational drag enough to free growth work
- Funding decision should likely be evaluated as trigger-based unless a small tactical amount clearly unlocks website, marketing execution, or Leah progress in the next 90 days