# Huy Hoang / Simply Maid — Research File
Last updated: 2026-03-10

## Who He Is
- Vietnamese-Australian entrepreneur, Sydney
- Founded Simply Maid in 2013/2017 (conflicting sources, likely started 2013 formally registered 2017)
- Also runs a solar business (Simply Solar — huy@simplysolar.com.au)
- Very low public profile despite massive scale

## Simply Maid Today
- 7 Australian cities: Sydney, Melbourne, Brisbane, Perth, Adelaide, Canberra, Gold Coast
- 17,000+ homes served
- 4.9★ from 3,000+ reviews (Google, Trustpilot, ProductReview)
- Ranks #1 for "house cleaning" in every major Australian city
- Custom-built booking platform (not Launch27 or off-the-shelf)
- $10M Chubb liability insurance, branded as "Care & Cover™"
- Bootstrapped — zero outside funding
- Estimated revenue: $3M-$6M AUD/year

## Pricing (AUD)
- Standard clean: from $232
- Deep clean: from $348
- Move in/out: from $695

## His History (from podcast + Messenger)
- Found Launch27 on Reddit at 2am, started cleaning business next day
- Background: IT/desktop support, dropshipping, eBay
- Grew $25K → $80K/month in 90 days by fixing website (instant pricing webform + email drip)
- SEO is primary traffic driver, ranks top 3 in all cities
- Contractor model, IC laws more relaxed in Australia
- Pay tiers based on star ratings (55-65%)
- Mom test for new cleaner onboarding
- 2 local VAs + Philippines VA + agency for overflow
- Spends ~$800/week on content + SEO (national campaign)
- Was considering leaving Launch27 before building own platform

## Relationship with Mike
- Met through Launch27 community
- Communicated via Facebook Messenger over several years
- Genuinely warm, mutual respect, shared openly
- Both ran into same challenges: quality control, VA management, IC laws, stagnation
- Huy was always ahead but never gatekeeping
- Last conversation: discussed VA pay rates, weekend on-call systems, GHL, email campaigns

## Strategic Angles for Mike
1. **Trial his platform** — smallest ask, biggest intelligence gain. Non-competing market (Canada vs Australia)
2. **License his tech for NMC** — he gets recurring revenue, Mike gets best-in-class platform without building
3. **CleanOS joint venture** — Mike has AI/automation expertise, Huy has platform tech. Could build SaaS for cleaning industry together
4. **Knowledge exchange** — formalize the informal relationship

## Outreach
- Message sent via Facebook Messenger: 2026-03-10 ~6:53pm EST
- Hook: AI phone/SMS agent (Leah) + genuine curiosity about Simply Maid's growth
- Tone: casual peer, no agenda
- Status: REPLIED — active conversation (late March 2026)

## Latest Conversation (late March 2026)
- Huy's business also peaked 2018-2019, had a COVID recovery to ~$100K/month, now on slow decline. Actively trying to grow again + exploring new income opportunities. More similar position to Mike than previously thought.
- Huy wants to stay focused on cleaning (one industry). Possibly removalists as alt.
- Huy is "willing to share" — open to knowledge exchange, possibly platform/playbook sharing.
- He agreed to comment on Mike's post in the Launch27 user group.

## The Acquisition Offer (Discussed with Huy)
- Mike received an unsolicited acquisition offer — projected $3.39M, total ~$500K based on their scaling assumptions
- 8-page offer document, lots of assumptions, Mike and Huy both called it a lowball
- Mike turned it down: "keep the equity and grow it myself"
- Key insight: the acquirer's playbook is buying companies to enter new markets. They need Toronto and can't crack it without acquiring someone like Mike.
- Mike's takeaway: "why aren't I doing that?" — acquisitions as a growth vehicle for himself
- Huy's reaction: "I love how you acquired his blueprint from getting an offer" (lol)
- This aligns with Ziarko Holdings / portfolio play from NMC strategy v1.2