# Business Overview

## Company

No More Chores is an internet-based residential cleaning company based in Toronto.
It operates primarily as a referral or marketplace model using independent contractors rather than employees.
The business has been running for about 10 years.

## How the business makes money

Customers book home cleaning services online or by phone.
Revenue is driven primarily by recurring residential cleaning, with one-time cleans as an important acquisition and conversion source.

Key characteristics:
- recurring revenue is the core economic engine
- one-time cleans are both revenue and a feeder into recurring plans
- average recurring visit value is lower than one-time, but recurring customers drive far higher lifetime value
- the business relies on routing, availability, scheduling accuracy, contractor coordination, and customer communication

## Business model details

- geographic focus: Greater Toronto Area and surrounding service regions
- delivery model: independent contractors, not employees
- acquisition model: mostly word of mouth, referrals, returning customers, and Google Search
- operator model: solo founder with contractor network and a scheduler/VA layer

## Current scale snapshot

Based on internal notes from March and April 2026:
- peak revenue: about $1.03M in 2022 from Launch27 reporting, about $935K in QuickBooks
- current run rate: about $630K annualized in Q1 2026
- active recurring customers: 129
- average active recurring customer LTV: about $10,598
- average recurring visit: about $250
- average one-time visit: about $402
- monthly churn: about 5-6 percent
- total customer database: 7,082
- churned recurring customer list: 294 authoritative rows from Launch27 recurring-lost export
- repeat one-timers: 1,429 customers
- Google reviews: 634 total across 8 locations, around 4.7 average
- lead volume in 2026: about 47 per month

## Strategic reality

This is not a hypothetical startup idea. It is grounded in a real operating business with real customer history, real margins, real operational pain, and real data.

CleanOS should be evaluated as both:
- an internal operating leverage play for No More Chores
- a possible future SaaS or software-enabled business built from proven internal workflows

## Why this matters for CleanOS

The product should not be designed in a vacuum.
It should reflect the realities of a cleaning company:
- recurring schedules matter more than generic job tickets
- communication quality matters because customers often call or text around timing, trust, and service changes
- price logic is messy and cleaning-specific
- contractor or team assignment is operationally sensitive
- retention, churn, and repeat conversion matter as much as initial lead capture